NIQ

Impact: NIQ launched 'NIQ Growth Pathways', an AI-enabled consumer intelligence solution, aiming to help brands identify and activate growth opportunities. This launch reflects NIQ's commitment to innovation and could enhance its market position.

Impact: NIQ developed and provides the BASES AI Screener, which Reckitt is using to enhance its innovation process. This case study demonstrates the effectiveness of NIQ's AI solutions, potentially increasing its market share and reputation.

Impact: NIQ collaborated with the British Retail Consortium (BRC) to release the shop price inflation data, providing insights into consumer spending and retail trends.

Impact: NIQ is the majority owner of MRI-Simmons, and this expansion positively reflects on its subsidiary's growth and market position.

Impact: NIQ participated in an interactive AI workshop and breakout sessions as a data partner at the GTDC Summit EMEA.

Impact: NIQ provided market research data on the prevalence of synthetic dyes in products and the sales performance of products advertised as free of artificial colors.