Tech
Artificial intelligence is fundamentally reshaping India's $315 billion IT services industry. Major outsourcing firms including Tata Consultancy Services, Infosys, Wipro, HCLTech, and Cognizant are shifting from traditional billable-hour models to outcome-based pricing as clients demand…
Impact: TCS is a central player, shifting 80% of its business services contracts to outcome-based pricing, laying off over 12,000 employees, and seeking AI acquisitions. Its growth is subdued at 1-3%, and it faces margin pressure from AI-driven pricing changes.
Aug 20, 2026 · 9 articles