Snapshot from Jul 07, 2026 at 07:00 UTC. For live data and tracking: View Live
Entities / Companies / The Swatch Group
Company

The Swatch Group

Tracked across 2 events · 17 articles · First seen Aug 18, 2025 · Last active May 25, 2026

Sentiment
-40
Attention
4
Events
2
Relationships
0
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Events (2)
4 -60
Business
Swatch 'Slanted Eye' Ad Controversy
Impact: The Swatch Group issued an apology and removed an ad campaign after it was widely condemned as racist in China, leading to a drop in its shares and calls for a boycott. This incident adds to existing challenges for The Swatch Group, including declining sales in China and tariffs on exports to the United States.
Aug 18, 2025 · 11 articles
2 -20
Business
Swatch Audemars Piguet Watch Launch Chaos
Impact: The Swatch Group experienced chaotic scenes and store closures during the launch of its 'Royal Pop' watches, leading to negative publicity and safety concerns.
May 16, 2026 · 6 articles
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Ergen is a news intelligence platform that converts raw news articles into structured data. It tracks events, entities, and the relationships between them, with sentiment and attention metrics derived from thousands of articles. Pages on this site are daily static snapshots from the platform's live database. For real-time tracking, search, and alerts, the full dashboard is at app.ergen.ai.