Beats Launches Powerbeats Pro 2
Analysis based on 9 articles · First reported Feb 11, 2025 · Last updated Feb 12, 2025
The launch of the Powerbeats Pro 2 by Apple Inc. — Beats (brand), a subsidiary of Apple Inc., is expected to positively impact Apple Inc.'s market share in the premium wireless earbud segment, especially among fitness enthusiasts. The introduction of heart rate monitoring and other advanced features could put competitive pressure on rivals like Sennheiser and Samsung Electronics — JBL.
Apple Inc. — Beats (brand), an Apple Inc. subsidiary, has launched the Powerbeats Pro 2, an upgraded version of its wireless earbuds, in India and globally. Priced at ₹ 29,900, the earbuds are designed for athletes and fitness enthusiasts, featuring a revamped acoustic design with personalized spatial audio, Adaptive EQ, Active Noise Cancellation (ANC), and Transparency mode. A key new feature is heart rate monitoring, utilizing LED optical sensors to track blood flow, with data shareable to fitness applications like Runna and Nike Run Club. The Powerbeats Pro 2 is 20% lighter than its predecessor, with a reinforced nickel-titanium alloy ear hook and five ear tip sizes for comfort. Powered by the Apple-designed H2 chip, it offers up to 45 hours of total battery life with the redesigned, smaller, wireless-charging-enabled case. The earbuds also support Class 1 Bluetooth, hands-free Siri, Audio Sharing, and Find My functionality for Apple devices, with similar features available for Android users via the Beats App. The launch is supported by a 'Listen to Your Heart' campaign featuring LeBron James, Lionel Messi, and Shohei Ohtani.
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