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Events / Business / Charizard-Shaped Cheeto Sells for $87,840
Business auction sale

Charizard-Shaped Cheeto Sells for $87,840

Analysis based on 10 articles · First reported Mar 04, 2025 · Last updated Mar 06, 2025

Sentiment
0
Attention
2
Articles
10
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard
Market Impact

The sale of the 'Cheetozard' highlights the growing market for unique collectibles, potentially boosting interest in niche auction items and benefiting companies like Ken Goldin. It also generated unexpected brand visibility for PepsiCo — Cheetos and its parent company PepsiCo — Frito-Lay through social media engagement.

collectibles food manufacturing
Event Summary

A Flamin' Hot Cheeto, nicknamed 'Cheetozard' due to its resemblance to the Pokémon character Charizard, was sold at a Ken Goldin for $87,840. The snack, discovered and preserved by 1st & Goal Collectibles between 2018 and 2022, gained significant social media popularity in late 2024. It was later acquired by Arena Club before being auctioned. The sale, which included a buyer's premium, attracted 60 bids and drew comparisons to other high-priced novelty items, such as Maurizio Cattelan's banana artwork and a Harambe-shaped Cheeto sold on EBay. The event generated considerable online commentary and indirect publicity for PepsiCo — Cheetos.

Key Actions
100 Ken Goldin sold
50 1st & Goal Collectibles discovered and preserved
30 Arena Club acquired
Entities Involved
priv
Ken Goldin
Ken Goldin facilitated the sale of the 'Cheetozard' for $87,840, generating significant publicity and a buyer's premium.
Importance 80.0 Sentiment 20.0
subs
PepsiCo — Cheetos
PepsiCo — Cheetos, a brand of PepsiCo — Frito-Lay, gained unexpected social media attention due to the sale of a uniquely shaped Cheeto.
Importance 60.0 Sentiment 10.0
oth
1st & Goal Collectibles
1st & Goal Collectibles initially discovered and preserved the 'Cheetozard' between 2018 and 2022.
Importance 30.0 Sentiment 10.0
priv
Arena Club
Arena Club acquired the 'Cheetozard' in November 2024 and touted it as the 'rarest Charizard in the world'.
Importance 10.0 Sentiment 5.0
per
Daniel Sánchez
Daniel Sánchez, a YouTuber, commented on the 'Cheetozard' auction, calling it 'hilarious'.
Importance 5.0 Sentiment 0.0
per
Maurizio Cattelan
Maurizio Cattelan's artwork, 'Comedian', was referenced for its high auction price, drawing comparisons to the 'Cheetozard' sale.
Importance 5.0 Sentiment 0.0
priv
Sotheby s
Sotheby s was mentioned as the auction house where Maurizio Cattelan's 'Comedian' artwork was sold.
Importance 5.0 Sentiment 0.0
stock
EBay
Importance 0.0 Sentiment 0.0
subs
PepsiCo — Frito-Lay
Importance 0 Sentiment 0
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