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Business product recall

High Noon Vodka Seltzer Recall

Analysis based on 11 articles · First reported Jul 30, 2025 · Last updated Jul 31, 2025

Sentiment
-20
Attention
2
Articles
11
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard

The recall by High Noon due to mislabeled products could lead to a temporary decline in consumer trust and sales for High Noon and potentially a minor impact on Celsius Holdings' brand perception. The event highlights supply chain vulnerabilities for beverage companies.

Beverage Food and Beverage

High Noon has issued a recall for two production lots of its Beach Variety 12-packs of vodka seltzer. The recall was initiated after it was discovered that some cans within these packs were mislabeled as Celsius Astro Vibe Energy Drink, Sparkling Blue Razz Edition, but actually contained High Noon's alcoholic seltzer. This error occurred because a shared third-party packaging supplier mistakenly shipped empty Celsius Holdings cans to High Noon's production facility, where they were then filled with alcohol. The affected products were distributed to several states including Florida, Michigan, New York, Ohio, Oklahoma, South Carolina, Virginia, and Wisconsin. No illnesses or adverse events have been reported. High Noon and Celsius Holdings, along with Gallo (winery), are working to ensure consumer awareness and safety, advising consumers to dispose of the affected cans and contact High Noon for refunds. The United States — Food and Drug Administration has also announced the recall.

100 High Noon issued recall
70 Celsius Holdings launched investigation Gallo (winery)
60 United States — Food and Drug Administration announced recall High Noon
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High Noon initiated a recall of its vodka seltzer products due to mislabeling, which could lead to unintentional alcohol consumption. This event negatively impacts High Noon's brand reputation and incurs recall-related costs.
Importance 90.0 Sentiment -30.0
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Gallo (winery), as the parent company of High Noon, is responsible for the recall and is actively supporting High Noon's efforts to address the mislabeling issue.
Importance 80.0 Sentiment -20.0
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Celsius Holdings, though not directly involved in the production or filling of the mislabeled cans, is affected by association due to its brand name appearing on the mislabeled products. Celsius Holdings is working with High Noon and Gallo (winery) to ensure consumer awareness and safety.
Importance 70.0 Sentiment -10.0
govactor
Importance 0.0 Sentiment 0.0
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Importance 0.0 Sentiment 0.0
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