Adidas Oaxaca Sandal Cultural Appropriation
Analysis based on 9 articles · First reported Aug 08, 2025 · Last updated Aug 13, 2025
The event negatively impacts Adidas's brand reputation and could lead to financial compensation or legal repercussions, potentially affecting its stock price. It also highlights the growing scrutiny on fashion brands regarding cultural appropriation, which may influence future design and collaboration practices across the industry.
Mexican-American designer Willy Chavarria created the 'Mexico — Oaxaca Slip On' sandal for Adidas, which has drawn accusations of cultural appropriation from Mexico's government and Indigenous communities in Mexico — Oaxaca. The design, featuring braided leather straps, is strikingly similar to traditional huaraches made by the Zapotec Indigenous people in Villa Hidalgo Yalalag, Mexico — Oaxaca. Mexican authorities, including President Claudia Sheinbaum, are seeking compensation from Adidas and plan to strengthen laws to protect Mexican designs. Both Willy Chavarria and Adidas have issued apologies, with Adidas committing to meet with Mexico — Oaxacan officials to discuss reparations. This incident is part of a broader trend of Mexican officials denouncing major brands like EITC, Inditex — Zara, and Carolina Herrera for using unauthorized Indigenous designs.
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