Bharti Airtel, Google One Storage Offer
Analysis based on 6 articles · First reported May 20, 2025 · Last updated May 21, 2025
The partnership between Bharti Airtel and Alphabet Inc. is expected to positively impact Bharti Airtel's customer retention and acquisition by enhancing its value-added services. For Alphabet Inc., it provides an opportunity to expand the subscriber base of Alphabet Inc. in India.
Bharti Airtel has announced a partnership with Alphabet Inc. to offer its postpaid mobile and Wi-Fi customers in India six months of complimentary 100GB Alphabet Inc. cloud storage. This initiative aims to address the growing issue of limited device storage for smartphone users, allowing them to store photos, videos, documents, and WhatsApp chats without additional cost. Customers can activate the offer through the Airtel Thanks App, and the storage is usable across Alphabet Inc. Photos, Gmail, and Alphabet Inc. Drive. After the initial six-month period, users can continue the service for ₹125 per month, which is slightly less than Alphabet Inc.'s standard pricing. The offer is compatible with both Android and iOS devices and allows sharing with up to five family members or friends. This collaboration is seen as a move by Bharti Airtel to solidify its position as a leader in providing holistic digital lifestyle experiences and by Alphabet Inc. to expand its Alphabet Inc. subscriber base.
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