McDonald's Relaunches Snack Wrap in U.S.

McDonald s is relaunching its popular Snack Wrap in the U.S. on July 10, nine years after discontinuing it. The decision was driven by strong customer demand, including online petitions and viral social media content. The revamped Snack Wrap will feature new McCrispy Strips and a simplified menu with only fried chicken and two sauce options (Ranch or Spicy) to ensure faster service. This strategic move aims to boost McDonald s sales, which have been sluggish due to inflation, by offering a lower-priced, smaller, and perceived healthier option. The relaunch also positions McDonald s to better compete in the growing fast-food chicken category against rivals such as Restaurant Brands International — Popeyes, Restaurant Brands International — Burger King, Wendy s, and Wawa, all of whom offer similar chicken wrap products.