Michaels Acquires Joann's IP
Analysis based on 6 articles · First reported Jun 05, 2025 · Last updated Jun 08, 2025
The acquisition by The Michaels Companies of EITC's intellectual property is expected to positively impact The Michaels Companies by expanding its market share and product offerings in the crafts sector. Conversely, EITC's bankruptcy and subsequent closure represent a significant negative impact for its former stakeholders and employees.
The Michaels Companies has completed the acquisition of EITC's intellectual property and private label brands, including 'Big Twist' yarns. This move follows EITC's second Chapter 11 bankruptcy filing within a year and its subsequent decision to go out of business. The Michaels Companies, led by CEO David Boone, aims to welcome former EITC customers and expand its fabric, sewing, and yarn offerings, adding over 600 new products. EITC faced operational challenges, sluggish consumer demand, inventory shortages, and rising competition, leading to its demise after more than 80 years in business. SK Group, along with EITC's term lenders, was the winning bidder for substantially all of EITC's assets.
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