Meta and Oakley Launch AI Smart Glasses
Analysis based on 10 articles · First reported Jun 20, 2025 · Last updated Jun 23, 2025
The launch of Oakley Meta HSTN smart glasses by Meta Platforms and EssilorLuxottica — Oakley is expected to positively impact the wearable tech and eyewear markets, driving innovation and competition. This collaboration could boost sales for both Meta Platforms and EssilorLuxottica, as it expands their product offerings in the growing AI-integrated device segment.
Meta Platforms has officially launched a new line of smart glasses, the Oakley Meta HSTN, in collaboration with sports eyewear brand EssilorLuxottica — Oakley These glasses integrate Oakley's signature HSTN design with Meta Platforms' advanced AI capabilities, including voice command support via Meta AI. The Oakley Meta HSTN glasses feature upgraded 3K video recording, longer battery life (up to 8 hours of typical use), and an IPX4 splash resistance rating. They also support calling, messaging on apps like Meta Platforms — WhatsApp and Kik (app), and music playback through integrations with Spotify and Apple Inc.. The limited-edition Oakley Meta HSTN model is priced at $499, with other models starting at $399, and will be available for pre-order starting July 11, 2025. The launch is supported by a global campaign featuring athletes like Kylian Mbappé and Patrick Mahomes. This product marks a significant step in Meta Platforms' continued push into stylish, AI-integrated wearable technology, building on the success of its previous EssilorLuxottica — Ray-Ban Meta Glasses.
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