Perplexity AI makes Comet browser free
Analysis based on 6 articles · First reported Oct 02, 2025 · Last updated Oct 03, 2025
The decision by Perplexity AI to make its Comet AI browser free and launch Comet Plus intensifies competition in the AI browser market, potentially impacting companies like Google Chrome, Arc (web browser), and Opera. This move could lead to increased user adoption for Perplexity AI and new revenue streams through its subscription plan and publisher partnerships, while also putting pressure on competitors to innovate or adjust their strategies.
Perplexity AI has made its Comet AI browser free for all users globally, removing the previous $200 per month cost for Perplexity Max subscribers. The company also unveiled Comet Plus, a new subscription plan priced at $5 per month, which will host content from major publishers such as CNN, Condé Nast, Fortune (magazine), Le Figaro, Le Monde, Los Angeles Times, and The Washington Post. These publishers will be compensated from a $42.5 million revenue pool for user engagement and content indexing. This strategic move by Perplexity AI aims to gain market share in the increasingly competitive AI browser segment, which includes rivals like Google Chrome, Arc (web browser)'s Dia, and Opera's Neon browser. Perplexity AI is also developing a mobile version of Comet and an integrative AI assistant.
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