Motion Picture Association sues Meta Platforms

The Motion Picture Association (Motion Picture Association) sent a cease-and-desist letter to Meta Platforms, the parent company of Meta Platforms — Instagram, demanding that Meta Platforms stop using the term 'PG-13 ratings' to describe content moderation on Meta Platforms — Instagram teen accounts. The Motion Picture Association argues that Meta Platforms' claims are 'false and highly misleading' because Meta Platforms' content restrictions rely on artificial intelligence and automated technology, not the curated process used by the Motion Picture Association's parent-led rating system. The Motion Picture Association fears that any dissatisfaction with Meta Platforms' automated classification will erode public trust in its own rating system. Meta Platforms stated that its intent was to align with familiar PG-13 movie standards to help parents understand content, and it never claimed partnership with the Motion Picture Association or official certification.