Samsung Unveils Galaxy Z TriFold

Samsung Electronics unveiled its first multi-folding smartphone, the Galaxy Z TriFold, on Tuesday. This launch aims to strengthen Samsung Electronics's position in the competitive foldable phone market, where Chinese rivals like Huawei have been gaining ground. The Galaxy Z TriFold, priced at about 3.59 million won ($2,440.17), features a 10-inch display using three panels and is nearly 25% larger than the Galaxy Z Fold 7. While Samsung Electronics sees the foldable market growing, analysts from NH Investment & Securities view the TriFold as a technology showcase rather than a volume driver due to its first-generation status and potential durability issues. The device will go on sale domestically in South Korea on December 12 and will be rolled out in China, Singapore, Taiwan, and the United Arab Emirates this year, with a United States launch expected early next year. Competition is set to intensify with Huawei having launched a three-way folding phone last September and Apple Inc. expected to release its first foldable next year. Counterpoint Research forecasts that foldable phones will account for less than 2% of the total smartphone market this year, growing to under 3% by 2027, despite annual growth in the 30% range in 2026 and 2027.