Meta Ray-Ban Gen 2 India Launch
Analysis based on 12 articles · First reported Dec 02, 2025 · Last updated Dec 03, 2025
The launch of EssilorLuxottica — Ray-Ban Meta Gen 2 smart glasses by Meta Platforms in India is expected to boost the wearable technology market and potentially increase Meta Platforms' market share in the region. The integration of UPI Lite payments through Meta Platforms — WhatsApp could also drive adoption of digital payments and enhance convenience for consumers in India.
Meta Platforms, in collaboration with EssilorLuxottica — Ray-Ban, has launched the second generation of its AI-powered smart glasses, the EssilorLuxottica — Ray-Ban Meta Gen 2, in India. The new glasses feature significant upgrades including a 12MP ultra-wide camera with 3K Ultra HD video recording, improved audio, and extended battery life of up to 8 hours. For the Indian market, Meta Platforms has introduced full Hindi voice functionality for the Meta AI assistant, along with the option to use Deepika Padukone's AI-generated voice. A key upcoming feature is the integration of UPI Lite payments, allowing users to scan QR codes and complete transactions via Meta Platforms — WhatsApp-linked bank accounts directly through the glasses. The EssilorLuxottica — Ray-Ban Meta Gen 2 glasses are available in various styles and new seasonal colors, with prices starting at ₹39,900.
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