Mallows Beauty Enters Liquidation
Analysis based on 6 articles · First reported Dec 03, 2025 · Last updated Dec 06, 2025
The liquidation of Mallows Beauty, a once-booming ByteDance — TikTok Shop-driven brand, highlights the volatility in the beauty and retail sectors, especially for smaller businesses reliant on social media trends. Creditors like United Kingdom — Development Bank of Wales, United Kingdom — HM Revenue and Customs, HSBC, and ByteDance — TikTok Shop face significant losses, with unsecured creditors unlikely to receive a dividend, potentially impacting their financial outlooks.
Mallows Beauty, a Welsh beauty brand founded by Laura Mallows in 2019, has entered voluntary liquidation due to severe financial difficulties, owing nearly £2 million to 57 creditors. At its peak, the company generated annual sales of £5 million and employed 25 people, leveraging ByteDance — TikTok Shop for global customer reach. The largest creditor is the United Kingdom — Development Bank of Wales, owed £1.12 million, which had provided debt support. Other significant creditors include United Kingdom — HM Revenue and Customs (£150,000), HSBC (£140,000), and ByteDance — TikTok Shop (£74,000). Prior to liquidation, the brand's intellectual property was sold to fashion brand Skinnydip London, where Laura Mallows has since taken a new role as creative director. Menzies LLP has been appointed as joint liquidators to manage the asset realization and distribution process. Laura Mallows expressed devastation over the collapse, citing online abuse, betrayal, and underestimation of business challenges as contributing factors.
Set up alerts, explore entity relationships, search across thousands of events, and build custom intelligence feeds.
Open Dashboard