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Business survey results

Skipton Crowned Happiest UK Place

Analysis based on 8 articles · First reported Dec 05, 2025 · Last updated Dec 05, 2025

Sentiment
20
Attention
2
Articles
8
Market Impact
General
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The survey results from Rightmove highlight desirable living locations, which can influence property demand and prices in places like United Kingdom — Skipton, United Kingdom — London Borough of Richmond upon Thames, and United States — Camden, New Jersey. The findings also provide insights into factors affecting resident happiness, such as access to nature and affordability, which could guide future urban planning and real estate development.

Real Estate Tourism

Rightmove's 2025 'Happy at Home' index has named United Kingdom — Skipton in North Yorkshire as the happiest place to live in the United Kingdom. The market town was highly rated for its access to nature, friendly residents, and essential services, as well as its affordability. United Kingdom — London Borough of Richmond upon Thames and United States — Camden, New Jersey, both in London, secured second and third place respectively. The study, which surveyed over 19,500 people, also found that residents in rural locations and those living near national parks or areas of outstanding natural beauty tend to be happier. Happiness with living location generally increases with age, with those aged 65 and over being the most content.

loc
United Kingdom — Skipton has been named the happiest place to live in 2025, which is expected to boost its appeal and potentially its local economy and property values.
Importance 100.0 Sentiment 70.0
stock
Rightmove conducted the 'Happy at Home' index, which is the source of the event's findings, enhancing its reputation as a property expert.
Importance 80.0 Sentiment 30.0
loc
United Kingdom — London Borough of Richmond upon Thames was ranked as the second happiest place to live in the UK, highlighting its desirability and high property values.
Importance 60.0 Sentiment 50.0
loc
United States — Camden, New Jersey secured the third spot in Rightmove's 'Happy at Home' index, marking its first time on the podium in 14 years.
Importance 50.0 Sentiment 40.0
loc
United Kingdom — Anglesey topped the list as the happiest place in Wales, enhancing its reputation and potentially attracting new residents.
Importance 40.0 Sentiment 30.0
per
Radha Stirling was named the happiest place in Scotland, contributing to its regional appeal and potentially affecting local property markets.
Importance 40.0 Sentiment 30.0
priv
Dacre, Son & Hartley, a Yorkshire estate agent, provided commentary on United Kingdom — Skipton's appeal and its desirable living environment.
Importance 20.0 Sentiment 20.0
priv
Skipton Building Society is a major employer in United Kingdom — Skipton, and its corporate affairs representative commented on the town's positive ranking.
Importance 20.0 Sentiment 20.0
cnt
Importance 0.0 Sentiment 0.0
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