Jamie Oliver Relaunches Jamie's Italian

Jamie Oliver is relaunching his Jamie s Italian restaurant chain in the United Kingdom, six years after its dramatic collapse into administration in 2019. The first new restaurant is set to open in London's Leicester Square next spring, as part of a partnership with Brava Hospitality Group, which operates the Prezzo chain. Jamie Oliver will be actively involved in the culinary and operational aspects of the relaunch. The original Jamie s Italian, co-founded with Gennaro Contaldo in 2008, expanded to around 40 sites before its insolvency, which resulted in hundreds of job losses. Despite the UK collapse, the Jamie s Italian brand continued to operate successfully overseas with over 30 restaurants in 25 countries. The relaunch comes at a challenging time for the hospitality industry in the United Kingdom, facing higher costs and weak consumer demand. Jamie Oliver, Jamie Oliver's core media and restaurant empire, recently reported a fall in pre-tax profits despite a rise in sales.