Mondelez Launches Sugar-Free Oreo

Mondelez International is set to launch sugar-free versions of its popular Mondelez International — Oreo cookies, named Mondelez International — Oreo Zero Sugar and Mondelez International — Oreo Double Stuf Zero Sugar, in the U.S. market starting January. This marks the first time Mondelez International has introduced sugar-free Mondelez International — Oreo products in the U.S., though they are already available in Europe and China. The decision is a response to increasing consumer demand for 'mindful indulgence' and healthier snacking options, a trend supported by market research from Circana and reports from Conagra Brands. Mondelez International spent four years developing the no-sugar Mondelez International — Oreos to ensure they maintain the original taste, using sweeteners like maltitol, polydextrose, sucralose, and acesulfame potassium. This launch positions Mondelez International to compete with other companies like The Hershey Company and Voortman Cookies, which already offer sugar-free alternatives, and follows the success seen by The Coca-Cola Company with its Coca-Cola Zero Sugar.