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Events / Business / In-N-Out Burger Removes Order Number 67
Business policy change

In-N-Out Burger Removes Order Number 67

Analysis based on 12 articles · First reported Dec 09, 2025 · Last updated Dec 10, 2025

Sentiment
0
Attention
2
Articles
12
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard
Market Impact

The removal of order numbers by In-N-Out Burger could lead to minor operational adjustments and potentially affect customer perception, while other chains like Wendy s, Yum! Brands — Pizza Hut, and Domino s saw potential marketing benefits by embracing the viral trend. Overall, the direct financial market impact is limited, but it highlights how viral trends can influence business operations and marketing strategies in the fast-food industry.

Fast food Restaurant
Event Summary

In-N-Out Burger has removed order number 67, and previously 69, from its ticketing system due to a viral '6-7' meme that caused disruptive crowds of teenagers to flood its restaurants. The meme, popularized by rapper Skrilla's song 'Doot Doot (6 7)' and NBA player LaMelo Ball, involves shouting '6-7' and gesturing when the number is announced. This trend led to chaos in In-N-Out Burger locations, prompting the company to quietly remove the numbers. In contrast, other fast-food chains like Wendy s, Yum! Brands — Pizza Hut, and Domino s embraced the meme by offering promotional deals. Dictionary.com even named '6-7' its 2025 Word of the Year, highlighting its cultural prominence.

Entities Involved
priv
In-N-Out Burger
In-N-Out Burger removed order number 67 from its ticketing system due to disruptive viral meme activity, which could affect customer experience and brand perception.
Importance 100.0 Sentiment -10.0
stock
Wendy s
Wendy s embraced the '6-7' meme by offering promotional deals, potentially benefiting from increased customer engagement.
Importance 20.0 Sentiment 10.0
subs
Yum! Brands — Pizza Hut
Yum! Brands — Pizza Hut embraced the '6-7' meme by offering promotional deals, potentially benefiting from increased customer engagement.
Importance 20.0 Sentiment 10.0
stock
Domino s
Domino s ran a promotion related to the '6-7' meme, potentially benefiting from increased customer engagement.
Importance 20.0 Sentiment 10.0
per
LaMelo Ball
LaMelo Ball popularized the '6-7' term, contributing to the viral meme that affected In-N-Out Burger.
Importance 10.0 Sentiment 0.0
priv
Dictionary.com
Dictionary.com named '6-7' its 2025 Word of the Year, highlighting the cultural prominence of the meme.
Importance 10.0 Sentiment 0.0
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