Salman Khan Personality Rights Ruling
Analysis based on 7 articles · First reported Dec 11, 2025 · Last updated Dec 11, 2025
The India — Delhi High Court's directive in the Salman Khan case sets a precedent for how social media and e-commerce platforms must address personality rights, potentially increasing compliance costs for these platforms. This ruling could also encourage more public figures to pursue legal action, impacting the market for celebrity endorsements and AI-generated content.
The India — Delhi High Court has directed social media intermediaries to act within three days on a complaint filed by Bollywood actor Salman Khan, who seeks protection of his personality rights against unauthorized commercial use of his name, image, likeness, and persona. Justice Manmeet Pritam Singh Arora stated that a detailed interim restraining order would be issued separately for other entities involved. The court instructed platforms to treat Khan's plea as a formal complaint under the Information Technology (Intermediaries Guidelines and Digital Media Ethics Code) Rules, 2021, and to take necessary steps within the stipulated three-day period. This action comes amidst a growing trend of Indian public figures, including Aishwarya Rai, Abhishek Bachchan, Jaya Bachchan, Hrithik Roshan, Ajay Devgn, Karan Johar, Kumar Sanu, Phani Nagarjuna, Ravi Shankar Prasad, Sudhir Chaudhary, and Raj Shamani, seeking similar legal protection for their personality and publicity rights, many of whom have already secured interim relief.
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