US Holiday Shoppers Face Inflation
Analysis based on 8 articles · First reported Dec 12, 2025 · Last updated Dec 12, 2025
The survey indicates a negative consumer sentiment in the United States due to persistent inflation and high prices, leading to reduced non-essential spending and increased use of savings. This could negatively impact retail sales and consumer-facing industries, while Donald Trump's tariffs continue to contribute to inflationary pressures.
A new AP-NORC poll reveals that American shoppers are facing a challenging holiday season due to persistent inflation and high prices for groceries, electricity, and holiday gifts. A majority of United States adults perceive the economy as 'poor' under President Donald Trump, a sentiment similar to that during Joe Biden's presidency in 2022. Many Americans are dipping into savings, seeking bargains, and delaying major purchases. Donald Trump's tariffs are cited as contributing to inflationary pressures, despite his claims of 'no' inflation and a booming economy. Individuals like Sergio Ruiz are resorting to 'buy now, pay later' programs, while Andrew Russell has altered his shopping habits due to tariffs. Millicent Simpson, a recipient of government assistance, blames Donald Trump for increased economic pressures. Few expect significant economic improvement in the United States in the coming year, with inflation still above the United States — Federal Reserve's target.
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