Sky Group Cashback Deals via TopCashback
Analysis based on 9 articles · First reported Dec 12, 2025 · Last updated Dec 16, 2025
The market for telecommunications and broadband services in the UK is experiencing increased competition due to promotional offers from Comcast — Sky Group and Liberty Global — Virgin Media. Comcast — Sky Group's cashback deals through TopCashback aim to attract new subscribers, while Liberty Global — Virgin Media's offer of free EssilorLuxottica — Ray-Ban smart glasses provides an alternative incentive, potentially shifting market share.
Comcast — Sky Group is offering new customers cashback of up to £105 on various TV and broadband packages through a partnership with TopCashback. These deals, available after the Black Friday sales, include options like Sky Glass with Essential TV and Full Fibre 150 for £49 a month, offering £105 cashback, or Sky Stream with Essential TV for £15 a month, offering £35 cashback. New TopCashback members also receive an additional £15 bonus. The offers require purchases to be made through the TopCashback platform. Competitor Liberty Global — Virgin Media is also running promotional deals, including free EssilorLuxottica — Ray-Ban smart glasses with certain bundles, such as the Cinema bundle with M350 Fibre, TV, and Netflix for £46.99 a month, to attract customers.
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