Ather Energy Hikes Scooter Prices
Analysis based on 8 articles · First reported Dec 22, 2025 · Last updated Dec 26, 2025
The price hike by Ather Energy on its electric scooters is expected to directly impact consumers in India, potentially leading to a rush in purchases before the new prices take effect. For Ather Energy, this move could improve profit margins but might also affect sales volume in the competitive electric two-wheeler market.
Ather Energy, a leading electric two-wheeler manufacturer in India, announced a price hike of up to ₹3,000 across its entire electric scooter lineup, including the 450 series and Rizta models. The revised prices will be effective from January 1, 2026. The company cited rising global raw material costs, foreign exchange volatility, and increased prices of key electronic components as reasons for the increase in production expenses. Ather Energy is currently running an 'Electric December' campaign, offering benefits of up to ₹20,000 in select cities to encourage purchases before the price revision.
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