Hyundai Partners International Cricket Council
Analysis based on 9 articles · First reported Dec 23, 2025 · Last updated Dec 23, 2025
The partnership between Hyundai Motor Company and the International Cricket Council is expected to positively impact Hyundai Motor Company's brand visibility and market penetration, especially in cricket-loving nations like India. This collaboration also strengthens the International Cricket Council's commercial partnerships, ensuring funding and enhanced fan engagement for its global events.
Hyundai Motor Company announced a global partnership with the International Cricket Council, becoming a premier partner for six prestigious tournaments from 2026 to 2027, including the Men's Cricket World Cup 2027. This agreement grants Hyundai Motor Company exclusive rights for in-stadium branding, matchday moments like the coin toss, and bespoke fan experiences. The partnership, unveiled at the Narendra Modi in Ahmedabad, India, aims to deepen Hyundai Motor Company's connection with customers and communities, particularly in key markets where cricket is highly popular. José Muñoz, President and CEO of Hyundai Motor Company, and Jay Shah, ICC Chairman, both highlighted the mutual benefits of this collaboration, emphasizing fan engagement and brand presence. Tarun Garg, MD and CEO designate of Hyundai Motor India Limited, underscored the partnership's reflection of Hyundai Motor Company's commitment to India. This marks Hyundai Motor Company's return to partnering with the International Cricket Council, having previously collaborated from 2011 to 2015.
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