Apple Discontinues Over 20 Products
Analysis based on 6 articles · First reported Dec 25, 2025 · Last updated Dec 27, 2025
The market impact is neutral as Apple Inc.'s discontinuation of products is a routine business practice, typically followed by the release of updated versions. This strategy maintains consumer interest and drives sales of newer models, ensuring a continuous revenue stream for Apple Inc.
Apple Inc. discontinued more than 20 products in 2025, including various models of iPhones, iPads, Apple Watches, Macs, and accessories. This move is largely attributed to the company's strategy of replacing older models with updated versions featuring the latest technological advancements. Notable discontinuations include the iPhone 16 Pro Max, iPhone 16 Pro, iPhone SE, iPad Pro with M4 chip, MacBook Air with M3 chip, Apple Watch Ultra 2, and AirPods Pro 2. The discontinuation of the iPhone SE line also marked the end of iPhones with Home buttons, Touch ID sensors, LCD screens, and Lightning ports, signaling Apple Inc.'s transition towards USB-C and a more consistent design language across its products. While these products are no longer available through official Apple Inc. stores, they may still be found via secondary retailers.
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