Tesco Launches Free Apple Initiative

Tesco is launching a new 'Less To Pay For Five-a-Day' initiative, giving away over three million British-grown apples to children across more than 800 large stores in the United Kingdom from December 30, 2025, to January 13, 2026. This campaign is part of Tesco's broader effort to encourage healthier eating habits, especially after New Year's resolutions. Ashwin Prasad, UK Chief Executive of Tesco, highlighted the company's commitment to making healthy choices easier and more affordable. The initiative also includes new Clubcard Challenges for earning points on healthy food purchases, Clubcard Prices on fruits and vegetables, and weekly Fresh Five offers. Tesco has also expanded its Fruit and Veg for Schools program, which supported 140,000 children with over 10 million portions of fruit and vegetables in the previous academic year. Earlier in the year, Tesco partnered with the British Nutrition Foundation to conduct regional health consultations in the United Kingdom, identifying inspiration, accessibility, and cooking confidence as major barriers to healthy eating.