EDF Offers Free Electricity Sundays
Analysis based on 11 articles · First reported Dec 30, 2025 · Last updated Jan 11, 2026
The 'Sunday Saver Challenge' by Électricité de France is expected to have a positive impact on its customer relations and potentially its market share, as it helps consumers mitigate rising energy costs set by United Kingdom — Ofgem. This initiative could also encourage other energy suppliers to introduce similar programs, fostering competition in the utilities sector.
Électricité de France is continuing its 'Sunday Saver Challenge' in January and February 2026, offering eligible customers in the United Kingdom free electricity on Sundays. This program rewards customers who shift their electricity consumption away from weekday peak hours (4pm to 7pm), allowing them to earn between four and 16 hours of complimentary electricity. The initiative aims to help customers save money amidst rising energy costs, with United Kingdom — Ofgem's energy price cap having increased. Rich Hughes, Director of Retail at Électricité de France, stated that over 210,000 customers have already benefited from the program, saving over £3.4 million. To participate, customers need a working smart meter and must consent to half-hourly meter readings. Registration for the challenge closed on January 4, 2026, and the challenge commenced on January 5, 2026.
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