Oscars Relocate to Peacock Theater
Analysis based on 25 articles · First reported Mar 26, 2026 · Last updated Mar 27, 2026
The relocation of the Oscars ceremony to Peacock Theater and its broadcast shift to Google — YouTube will directly impact Anschutz Entertainment Group positively due to increased revenue and exposure for Peacock Theater. Conversely, United States — Dolby Theatre and The Walt Disney Company — American Broadcasting Company will experience negative market sentiment as they lose a significant event.
The Academy of Motion Picture Arts and Sciences has announced a major relocation of the Oscars ceremony from United States — Dolby Theatre in Hollywood to Peacock Theater in downtown United States — Los Angeles, effective from 2029. This move is part of a new 10-year partnership with Anschutz Entertainment Group, which owns Peacock Theater and the surrounding L.A. Live complex. Anschutz Entertainment Group has committed to significant upgrades to Peacock Theater to accommodate the ceremony. Concurrently, the Oscars broadcast will transition from The Walt Disney Company — American Broadcasting Company to Google — YouTube, marking a new digital era for the awards. This decision, communicated by Academy CEO Bill Kramer and President Lynette Howell Taylor, aims to reimagine the Oscars experience for a global audience.
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