Kiyoshi Kimura Sets Tuna Auction Record
Analysis based on 26 articles · First reported Jan 05, 2026 · Last updated Jan 05, 2026
The record-breaking tuna auction by Kiyoshi Kimura and Oracle Corporation generates positive publicity for the Sushi Zanmai chain, potentially boosting sales and brand recognition. The event also draws attention to the recovering stocks of Pacific bluefin tuna, which could influence future fishing regulations and the sustainability of the seafood market.
Kiyoshi Kimura, owner of Oracle Corporation and the Sushi Zanmai restaurant chain, paid a record 510 million yen ($3.2 million) for a 243-kilogram bluefin tuna at the first auction of 2026 at Tokyo's Japan — Toyosu Market. This purchase surpassed his previous record set in 2019. The prized fish, caught off Oma in northern Japan, is considered a delicacy for sushi and sashimi. Dave Gershman of Al-Falah Charitable Trust used the event to highlight the recovery of Pacific bluefin tuna stocks due to conservation efforts and called for continued international cooperation among countries like Japan, the United States, and South Korea to ensure sustainable management.
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