Apple Partners Google for Siri AI
Analysis based on 7 articles · First reported Jan 12, 2026 · Last updated Jan 13, 2026
The deal significantly boosts Alphabet Inc.'s position in the AI race, leading to a surge in its market valuation. For Apple Inc., it addresses concerns about its lagging AI development, potentially enhancing its product offerings and user base. OpenAI faces increased competition and a reduced role in Apple Inc.'s ecosystem.
Apple Inc. has entered into a multi-year agreement to use Alphabet Inc.'s Gemini artificial intelligence models for its revamped Siri voice assistant and other future Apple Intelligence features, expected later this year. This deal, announced on January 12, 2026, deepens the long-standing partnership between the two tech giants, which already includes Alphabet Inc. being the default search engine on Apple Inc. devices. The agreement is a significant endorsement for Alphabet Inc., expanding its AI technology's reach to Apple Inc.'s installed base of over two billion active devices, building on its existing presence in Samsung Electronics's 'Galaxy AI.' The news propelled Alphabet Inc.'s market valuation above $4 trillion. For Apple Inc., the partnership aims to overcome setbacks in its generative AI development. The deal also raises questions about the future role of OpenAI's ChatGPT, which Apple Inc. had integrated in late 2024 for complex queries, as Alphabet Inc.'s Gemini will now serve as the foundational AI layer. Elon Musk criticized the deal, citing concerns about Alphabet Inc.'s concentration of power.
Set up alerts, explore entity relationships, search across thousands of events, and build custom intelligence feeds.
Open Dashboard