India Ends 10-Minute Delivery
Analysis based on 18 articles · First reported Jan 13, 2026 · Last updated Jan 13, 2026
The intervention by the India — Ministry of Labor and Employment to remove '10-minute delivery' promises is expected to improve working conditions for gig workers, potentially increasing operational costs for companies like Zomato — Blinkit, Metric prefix, Zomato, and Swiggy. While this might slightly impact their profitability, it could also lead to better public perception and reduced regulatory scrutiny, balancing the overall market sentiment for these entities.
Union Labour Minister Mansukh Mandaviya has successfully persuaded major quick commerce platforms, including Zomato — Blinkit, Metric prefix, Zomato, and Swiggy, to remove their '10-minute delivery' branding and commitments. This intervention, driven by concerns over gig worker safety and working conditions, follows widespread public debate, parliamentary discussions led by India — Aam Aadmi Party MP Raghav Chadha, and nationwide strikes organized by the Indian Federation of App-Based Transport Workers. Zomato — Blinkit has already updated its branding, and other aggregators are expected to follow suit. The move aligns with the Code on Social Security, 2020, which defines gig workers and provides for their social security measures, and the e-Shram portal launched by the India — Ministry of Labor and Employment for unorganised workers.
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