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Events / Business / Royal Enfield Motorcycles Enter...
Business product integration

Royal Enfield Motorcycles Enter Battlegrounds Mobile India

Analysis based on 6 articles · First reported Jan 13, 2026 · Last updated Jan 14, 2026

Sentiment
40
Attention
2
Articles
6
Market Impact
General
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Market Impact

The collaboration between Krafton India and Eicher Motors — Royal Enfield is expected to boost engagement for Battlegrounds Mobile India (BGMI) by offering new in-game content, potentially increasing its user base and revenue. For Eicher Motors — Royal Enfield, this partnership expands its brand visibility among a younger, digitally-native audience, which could translate into future sales and brand loyalty.

Video game industry Motorcycle industry
Event Summary

Krafton India and Eicher Motors — Royal Enfield have announced a strategic partnership to integrate Eicher Motors — Royal Enfield's iconic Bullet 350 and Continental GT 650 motorcycles into Battlegrounds Mobile India (BGMI) as rideable in-game vehicles. This collaboration, part of BGMI's Version 4.2 update launching on January 15, 2026, with content available from January 19 to February 22, 2026, aims to create culturally relevant experiences for the Indian youth. Beyond the virtual integration, Eicher Motors — Royal Enfield also unveiled a custom-built real-world Continental GT 650 inspired by BGMI's tactical design. The partnership includes themed in-game rewards and a new login-based mechanic to encourage daily player participation. Siddharth Merrotra of Krafton India and Adrian Johnston of Eicher Motors — Royal Enfield highlighted the importance of meeting their communities in their element and amplifying shared values.

Entities Involved
subs
Eicher Motors — Royal Enfield
Eicher Motors — Royal Enfield partnered with Krafton India to feature its Bullet 350 and Continental GT 650 motorcycles in Battlegrounds Mobile India (BGMI), expanding its brand presence among a younger, digital audience.
Importance 90.0 Sentiment 30.0
oth
Battlegrounds Mobile India
Battlegrounds Mobile India (BGMI) is integrating Eicher Motors — Royal Enfield motorcycles as rideable in-game vehicles, aiming to boost player engagement and offer culturally relevant content.
Importance 85.0 Sentiment 30.0
per
Siddharth Merrotra
Siddharth Merrotra, Head of Business Development & Partnerships at Krafton India, commented on the strategic importance of the partnership for creating culturally meaningful experiences.
Importance 10.0 Sentiment 0.0
per
Adrian Johnston
Adrian Johnston, Head of Custom & Motorsports at Eicher Motors — Royal Enfield, emphasized that the partnership with Battlegrounds Mobile India (BGMI) is about connecting with their community and amplifying shared values.
Importance 10.0 Sentiment 0.0
stock
Krafton
Importance 0.0 Sentiment 0.0
cnt
India
Importance 0.0 Sentiment 0.0
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