Threads Overtakes X in Mobile Users

Meta Platforms' social media platform, Threads (social network), has surpassed Elon Musk's X (social network) in daily active mobile users, reaching 141.5 million compared to X (social network)'s 125 million as of January 7, 2026, according to Similarweb data. This growth for Threads (social network) is attributed to cross-promotions from Meta Platforms' other popular apps like Meta Platforms and Meta Platforms — Instagram, a focus on creators, and the rapid introduction of new features such as interest-based communities, improved filters, direct messaging, and long-form text posts. While Threads (social network) dominates mobile usage globally, X (social network) still maintains a lead in web-based users and in the United States mobile market, though the gap is narrowing. The shift in mobile usage has been a gradual trend over several months, rather than a sudden reaction to recent controversies surrounding X (social network)'s integrated AI chatbot, Grok (chatbot), which is under investigation by United States — California and United Kingdom — Ofcom for its alleged role in creating non-consensual deepfake imagery.