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Business customer survey

Which? Ranks UK Energy Suppliers

Analysis based on 14 articles · First reported Jan 19, 2026 · Last updated Jan 19, 2026

Sentiment
0
Attention
4
Articles
14
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard

The Which? annual energy supplier rankings highlight significant disparities in customer service among major UK providers. Poor performance by large firms like Iberdrola — ScottishPower, Électricité de France, and Centrica — British Gas could lead to customer churn as consumers are encouraged to switch to better-performing suppliers like E (Gas and Electricity) and Octopus Energy, potentially impacting market share and profitability for the lower-ranked companies.

Utilities Energy

Which?, a consumer group, released its annual ranking of UK energy suppliers based on a survey of almost 12,000 customers and an assessment of 17 firms' practices. Iberdrola — ScottishPower was named the worst supplier with an overall score of 56%, particularly criticized for its complaint handling. Électricité de France followed with 58%, largely due to limited customer service availability, and Centrica — British Gas scored 59%, struggling with complaint resolution and customer switching. In contrast, E (Gas and Electricity) received the highest score of 79%, praised for customer service and clarity, followed by Octopus Energy at 74%. Other top performers included 100Green and Sainsbury s. The report encourages customers to switch providers if dissatisfied, as fixed tariffs are now reliably cheaper than the energy price cap. The lower-ranked companies, including Iberdrola — ScottishPower, Électricité de France, and Centrica — British Gas, have acknowledged the findings but also referenced other metrics like the Citizens Advice scorecard or United Kingdom — Ofgem data, which they claim show better performance or ongoing improvements.

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Iberdrola — ScottishPower was ranked as the worst energy supplier in the Which? annual customer satisfaction survey, receiving the lowest overall score of 56% and poor marks for complaint handling.
Importance 90.0 Sentiment -70.0
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Électricité de France was ranked second to last in the Which? survey with an overall score of 58%, primarily due to limited phone line and customer service email monitoring.
Importance 85.0 Sentiment -60.0
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E (Gas and Electricity) received the highest overall score of 79% in the Which? survey, with high customer recommendation rates and positive feedback on customer service and clarity.
Importance 70.0 Sentiment 80.0
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Octopus Energy ranked second in the Which? survey with a score of 74% and was named a 'Which? recommended provider' for the ninth consecutive year, demonstrating consistent customer focus.
Importance 65.0 Sentiment 70.0
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100Green was recognized as a 'Which? Recommended Provider' with a score of 72% in the customer satisfaction survey.
Importance 40.0 Sentiment 60.0
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Centrica, as the owner of Centrica — British Gas, acknowledged the Which? findings and highlighted efforts to improve customer service, including reduced complaints and extended call center hours.
Importance 30.0 Sentiment -50.0
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So Energy was identified as the weakest performer among the surveyed energy suppliers, finishing fourth from bottom overall.
Importance 10.0 Sentiment -40.0
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E.ON — E.ON UK tied as the sixth worst supplier in the Which? rankings.
Importance 10.0 Sentiment -30.0
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Ecotricity tied as the sixth worst supplier in the Which? rankings.
Importance 10.0 Sentiment -30.0
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Fuse Energy tied as the sixth worst supplier in the Which? rankings.
Importance 10.0 Sentiment -30.0
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Co-op Energy received the same overall score as Sainsbury s but did not score three stars or higher in every category of the customer survey.
Importance 10.0 Sentiment 50.0
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Outfox Energy received the same overall score as Sainsbury s but did not score three stars or higher in every category of the customer survey.
Importance 10.0 Sentiment 50.0
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OVO Energy was listed in the lower half of the league table, finishing fifth from bottom in the Which? rankings.
Importance 10.0 Sentiment -30.0
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Importance 0.0 Sentiment 0.0
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Importance 0.0 Sentiment 0.0
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