TCS CEO on GenAI Principles

K. Krithivasan, CEO & Managing Director of Tata Consultancy Services, published an article on the World Economic Forum website addressing the gap between the promise and performance of generative artificial intelligence (GenAI). He cited a study by the Massachusetts Institute of Technology indicating that 95% of enterprise AI pilots fail to deliver measurable value. To overcome this, K. Krithivasan proposed a new framework for AI success, emphasizing the need for leaders to rethink decision-making design and human-AI collaboration. He outlined five core principles: building trust over time through gradual implementation, ensuring visibility with accurate data, fostering open-mindedness to challenge intuition, evolving decision-making hierarchies to remove barriers, and adapting workflows to support new insights. The article suggests that successful GenAI adoption requires collaboration across ecosystems, deep domain insights, rigorous governance, and responsible scaling through co-innovation models.