Next plc acquires Russell & Bromley
Analysis based on 22 articles · First reported Jan 21, 2026 · Last updated Jan 21, 2026
The acquisition of Russell & Bromley by Next plc is a positive development for Next plc, expanding its brand portfolio and potentially increasing its market share in luxury footwear. However, the closure of most Russell & Bromley stores will lead to job losses and a reduction in physical retail presence for the brand, impacting the broader retail sector in the United Kingdom and Republic of Ireland.
Next plc has acquired the luxury footwear brand Russell & Bromley from administration in a pre-pack insolvency deal. Next plc paid £2.5 million for the brand and intellectual property, and an additional £1.3 million for a portion of its current stock. While Russell & Bromley currently operates 36 stores and nine concessions across the United Kingdom and Republic of Ireland, employing around 440 people, Next plc will only retain three stores: Chelsea, Mayfair, and the United Kingdom — Bluewater Shopping Centre. Administrators at Interpath Advisory are exploring options for the remaining 33 stores and nine concessions, which will continue to trade for now. Andrew Bromley, CEO of Russell & Bromley, stated that the sale was the best route to secure the brand's future. This acquisition is part of Next plc's strategy to expand its portfolio of well-known brands, which also includes Cath Kidston, Joules, Seraphine, Made.com, and FatFace.
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