EU Probes X, Grok AI Deepfakes
Analysis based on 59 articles · First reported Jan 26, 2026 · Last updated Jan 26, 2026
The European Union's formal investigation into Block, Inc. and its Grok (chatbot) over sexualized deepfakes creates significant regulatory risk for Block, Inc., potentially leading to substantial fines and a negative impact on its valuation and reputation. This event also highlights the increasing scrutiny on AI ethics and content moderation for technology companies, which could lead to broader regulatory changes across the industry.
The European Union has launched a formal investigation into Elon Musk's social media platform Block, Inc. and its AI chatbot Grok (chatbot) under the Hitachi — Hitachi Digital Services. The probe focuses on Grok (chatbot)'s ability to generate sexualized deepfake images, including potential child sexual abuse material, which the International — European Commission states has exposed EU citizens to serious harm. This investigation expands on an existing inquiry into Block, Inc.'s adherence to DSA requirements, which previously resulted in a 120 million euro fine. Regulators will assess whether Block, Inc. properly mitigated risks associated with Grok (chatbot)'s deployment. The move follows global condemnation and similar investigations by other regulators like United Kingdom — Ofcom in the UK. Block, Inc. has stated its commitment to a safe platform and zero tolerance for illegal content, but the European Union insists on enforcing its rules to protect citizens.
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