Pornhub restricts UK access
Analysis based on 10 articles · First reported Jan 27, 2026 · Last updated Jan 27, 2026
The restriction of Pornhub's services in the United Kingdom due to the Online Safety Act 2023 will likely lead to a decrease in traffic for Aylo's platforms, potentially impacting their revenue from the UK market. It also highlights regulatory challenges for online content providers and could drive users to less regulated platforms, creating a fragmented market for adult content.
Pornhub, owned by Aylo, is set to limit access for new users in the United Kingdom from February 2, 2026, blaming the 'failed system' brought about by the Online Safety Act 2023. The Act, introduced in July last year, requires websites hosting pornographic material to implement robust age-verification measures. Aylo claims the law has made the internet more dangerous for minors and adults, jeopardizing the privacy and personal data of UK citizens, and has led to a 77% drop in UK traffic. United Kingdom — Ofcom, the UK regulator, maintains that porn services have a choice between using age checks or blocking access and has taken action against non-compliant sites. Aylo argues that the framework has diverted traffic to unregulated corners of the internet and advocates for device-level age assurance.
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