EasyJet Banned Misleading Baggage Claim
Analysis based on 8 articles · First reported Jan 28, 2026 · Last updated Jan 28, 2026
The ruling by the United Kingdom — Advertising Standards Authority against EasyJet could lead to increased scrutiny of pricing practices across the airline industry, potentially affecting other low-cost carriers. EasyJet's brand reputation and future revenue from baggage fees may be negatively impacted, as it must now ensure transparent and accurate 'from' pricing.
The United Kingdom — Advertising Standards Authority (ASA) has banned EasyJet from using the claim 'from £5.99' for large cabin bags in its marketing, deeming it misleading. This ruling followed an investigation by consumer group Which?, which found that the advertised price was not widely available, with actual prices typically much higher (average £30). The ASA stated there was 'insufficient evidence' that the price was available 'across a range of flight routes and dates' and ordered EasyJet to ensure future 'from' prices are available 'across a significant proportion of flights'. EasyJet stated it aims to provide clear information and has made changes to its pricing page in response to the feedback.
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