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Events / Business / Super Bowl 60 Advertising Trends
Business advertising trends

Super Bowl 60 Advertising Trends

Analysis based on 6 articles · First reported Feb 04, 2026 · Last updated Feb 06, 2026

Sentiment
20
Attention
6
Articles
6
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard
Market Impact

The Super Bowl 60 advertising trends indicate significant spending by companies in health, telehealth, and AI sectors, reflecting their current market strength and strategic focus. Record ad prices on NBCUniversal — NBC highlight the enduring value of live sports for broad audience reach, directly impacting the advertising revenue of media companies and the marketing budgets of advertisers.

Advertising Pharmaceuticals Technology
Event Summary

Super Bowl 60 is set to feature record-breaking advertising prices, with NBCUniversal — NBC selling 30-second spots for up to $10 million. This year's ads showcase several key trends: a surge in health and telehealth companies promoting weight loss drugs (like those from Novo Nordisk and Hims & Hers Health) and medical tests (from Novartis and Boehringer Ingelheim); a strong presence of tech companies, particularly those in AI (such as OpenAI, Anthropic, Wix.com, and Meta Platforms' Oakley Meta), demonstrating their latest gadgets and apps; and a continued reliance on celebrity endorsements (including Kendall Jenner for Fanatics Sportsbook, George Clooney for Just Eat Takeaway — Grubhub, and Ben Affleck for Inspire Brands — Dunkin Donuts). Many advertisers are also opting for lighthearted or heartwarming tones, often featuring families and animals, in response to current global events. The high demand for Super Bowl ad space underscores its unique position as one of the few remaining platforms for advertisers to reach a massive, live audience.

Entities Involved
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Fanatics Sportsbook
Fanatics Sportsbook is advertising during Super Bowl 60, using Kendall Jenner to promote its brand, indicating investment in high-profile marketing.
Importance 40.0 Sentiment 10.0
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Ro
Telehealth firm Ro is advertising GLP-1 weight loss drugs with Serena Williams, showcasing the rise of telehealth and weight loss drug advertising in the Super Bowl.
Importance 40.0 Sentiment 10.0
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Hims & Hers Health
Hims & Hers Health is advertising its GLP-1 weight loss drugs, emphasizing access to healthcare, and participating in the health and telehealth advertising trend.
Importance 40.0 Sentiment 10.0
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Boehringer Ingelheim
Boehringer Ingelheim is advertising for kidney disease screening with celebrity endorsements, participating in the health and telehealth advertising trend.
Importance 40.0 Sentiment 10.0
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Anheuser-Busch InBev — Budweiser
Anheuser-Busch InBev — Budweiser is celebrating its 150th anniversary with a heartwarming Super Bowl ad, continuing its tradition of iconic commercials.
Importance 40.0 Sentiment 10.0
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Wix.com
Wix.com is advertising its web design software with AI tools and an AI app builder, showcasing the increasing presence of AI in Super Bowl ads.
Importance 40.0 Sentiment 10.0
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PepsiCo
PepsiCo is advertising Pepsi Zero Sugar, attempting to reignite the 'Cola wars' and promote its soft drink products.
Importance 40.0 Sentiment 10.0
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Svedka
Svedka Vodka, owned by Sazerac Company, used Silverside AI to create its Super Bowl ad, positioning itself as the 'vodka of the future' through AI-driven marketing.
Importance 30.0 Sentiment 5.0
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Inspire Brands — Dunkin Donuts
Inspire Brands — Dunkin Donuts is advertising with Ben Affleck and other celebrities, using star power to generate buzz for its brand.
Importance 30.0 Sentiment 5.0
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Kellogg s — Pringles
Kellogg s — Pringles is advertising during the Super Bowl with Sabrina Carpenter, aiming to capture viewer attention with a humorous ad.
Importance 30.0 Sentiment 5.0
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Anheuser-Busch brands
Anheuser-Busch brands features multiple celebrities and sports stars in its Super Bowl ad, aligning with the trend of celebrity-packed commercials.
Importance 30.0 Sentiment 5.0
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George Clooney
George Clooney appears in a Just Eat Takeaway — Grubhub ad, showcasing the use of celebrities to attract viewers' attention to Super Bowl commercials.
Importance 30.0 Sentiment 10.0
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Kendall Jenner
Kendall Jenner is featured in an ad for Fanatics Sportsbook, highlighting the trend of celebrity endorsements in Super Bowl commercials.
Importance 30.0 Sentiment 10.0
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Sazerac Company
Sazerac Company, as the owner of Svedka, is leveraging AI in its Super Bowl advertising strategy for the Svedka brand.
Importance 20.0 Sentiment 5.0
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PepsiCo — Lay s
PepsiCo — Lay s is advertising with a heartfelt story about a father-daughter potato farming duo, contributing to the trend of emotional ads.
Importance 20.0 Sentiment 5.0
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