Amazon India IIT Roorkee Packaging
Analysis based on 6 articles · First reported Feb 04, 2026 · Last updated Feb 05, 2026
This collaboration is expected to positively impact Amazon (company)'s brand image and potentially reduce its operational costs in the long term by using sustainable packaging. For India, it could create new market opportunities for farmers and contribute to environmental sustainability goals, potentially attracting further green investments.
Amazon (company) India has partnered with the IIT Roorkee to develop innovative, recyclable, and home-compostable packaging materials from agricultural waste. This initiative aims to reduce stubble burning in India, decrease reliance on virgin wood pulp, and support India's circular economy goals. The research, led by Vibhore Kumar Rastogi and Anurag Kulshreshtha from IIT Roorkee's INNOPAP Lab, will focus on converting crop residues like wheat straw and bagasse into high-quality pulp for paper mailers. Abhinav Singh of Amazon (company) India and Kamal Kishore Pant of IIT Roorkee highlighted the project's alignment with sustainability and national initiatives. The 15-month lab-scale development will be followed by industrial trials and commercial production, potentially creating additional income for farmers.
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