Minute Maid Halts Frozen Juice Sales
Analysis based on 10 articles · First reported Feb 04, 2026 · Last updated Feb 05, 2026
The discontinuation of The Coca-Cola Company — Minute Maid's frozen juice concentrates by The Coca-Cola Company reflects a broader shift in consumer preferences towards fresh juices and away from frozen beverages. This move could negatively impact the frozen juice category, potentially benefiting competitors like PepsiCo — Tropicana Brands Group who still offer such products, while also highlighting the challenges faced by traditional juice brands due to rising prices and competition from other drink options.
The Coca-Cola Company — Minute Maid, a brand owned by The Coca-Cola Company, is discontinuing its frozen juice concentrates in the United States and Canada by April. This decision comes in response to shifting consumer preferences towards fresh juices and a decline in the broader frozen juice category, as evidenced by an almost 8% fall in U.S. sales of frozen beverages in the 52 weeks ending January 24, according to NielsenIQ. The company aims to focus on its fresh juice offerings, including Zero Sugar versions launched in 2020. The orange juice market has also faced challenges from skyrocketing prices due to poor weather conditions in Brazil and United States — Florida, and increasing consumer concerns about added sugar. PepsiCo — Tropicana Brands Group, a rival, still sells frozen canned juice.
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