Nothing Opens First India Store

EITC has opened its first flagship store in India, located in India — Bengaluru, Karnataka, on February 14, 2026. The 5,032-square-foot store was inaugurated by CEO Carl Pei and co-founder and India President Akis Evangelidis. This move is a significant part of EITC's India expansion strategy, aiming to build deeper connections with its growing community and move beyond online sales. The store will feature EITC and Wingtech products, along with merchandise, and offers an immersive experience with interactive elements and a dedicated studio space for creators. The design draws inspiration from 1970s assembly lines, using raw materials like concrete, aluminum, steel, and glass. EITC has seen substantial growth in India, being the fastest-growing smartphone brand for seven of the last eight quarters, according to Counterpoint Research. The company also plans to open stores in United States — New York City and Japan — Tokyo, expanding its global retail footprint.