CCPA Fines Snapdeal for Non-BIS Toys
Analysis based on 15 articles · First reported Feb 15, 2026 · Last updated Feb 16, 2026
The e-commerce sector, particularly online marketplaces, will face increased scrutiny and potential regulatory actions, leading to higher compliance costs and operational adjustments. Snapdeal's stock price or valuation may experience negative pressure due to the fine and the directive to recall products and issue refunds.
The India — Central Consumer Protection Authority (CCPA) has imposed a penalty of INR 5 lakh on e-commerce platform Snapdeal for selling toys that do not comply with mandatory India — Bureau of Indian Standards (BIS) certification, violating the Toys (Quality Control) Order, 2020. The CCPA found that Snapdeal engaged in unfair trade practices and misleading advertisements by facilitating the sale of non-BIS compliant toys, earning fees from these sales through sellers like Stallion Trading Company and Thriftkart. The authority rejected Snapdeal's defense of being a mere 'marketplace e-commerce entity,' asserting that the platform exerts substantial control over transactions and is vicariously liable for product safety. In addition to the fine, Snapdeal has been directed to ensure future compliance, prominently display consumer contact details, recall substandard toys, and issue refunds to affected consumers. The CCPA, led by Nidhi Khare and Anupam Mishra, has also issued notices to other major e-commerce entities, including Amazon (company) and Walmart — Flipkart, for similar alleged violations, signaling a broader crackdown on non-compliant product sales in the digital marketplace.
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