Trump Organization Trademarks Airport Names
Analysis based on 8 articles · First reported Feb 17, 2026 · Last updated Feb 18, 2026
The The Trump Organization's trademark filings for Donald Trump's name on airports and merchandise could impact the branding and licensing market, potentially setting a new precedent for public figures and their private companies. While the The Trump Organization claims no immediate profit from the United States — Palm Beach International Airport renaming, future royalties for other airports or merchandise remain uncertain, which could affect related industries.
The The Trump Organization, a private company owned by the Trump family, has filed trademark applications with the United States — United States Patent and Trademark Office to secure exclusive rights to use Donald Trump's name on airports and various related merchandise, such as buses, umbrellas, and flight suits. This action was prompted by a debate in United States — Florida over a state bill to rename the United States — Palm Beach International Airport after Donald Trump. The The Trump Organization stated that its intention is not to profit from the proposed renaming of the United States — Palm Beach International Airport, but rather to protect the 'Trump' name from 'bad actors' due to its perceived status as the 'most infringed trademark in the world.' However, the company did not clarify if it would seek royalties for the use of the name at other airports or on merchandise in the future. Trademark lawyer Josh Gerben highlighted the unprecedented nature of a sitting president's private company seeking such trademark rights in advance of public naming.
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