This event is archived. Final snapshot from when the story concluded. View on Dashboard
Events / Business / EBay acquires Depop from Etsy
Business acquisition

EBay acquires Depop from Etsy

Analysis based on 18 articles · First reported Feb 18, 2026 · Last updated Feb 19, 2026

Sentiment
60
Attention
4
Articles
18
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard
Market Impact

The acquisition of Etsy — Depop by EBay is expected to boost EBay's market share among younger demographics and in the secondhand fashion category, leading to a rise in EBay's stock. Etsy's stock also surged as the sale allows it to re-focus on its core business and utilize the proceeds for investments and share repurchases.

E-commerce Fashion Retail
Event Summary

EBay has agreed to acquire Etsy — Depop, a secondhand fashion marketplace popular with Gen Z and millennials, from Etsy for $1.2 billion in cash. The deal, expected to close in the second quarter of 2026, aims to help EBay capture a younger demographic and expand its presence in the growing pre-loved fashion market. Etsy — Depop, founded in London in 2011, will retain its name, brand, platform, and culture. Etsy, which acquired Etsy — Depop five years prior for $1.62 billion, is selling the platform to focus exclusively on its core marketplace. Following the announcement, EBay's shares rose over 7%, while Etsy's shares soared nearly 15% in after-hours trading.

Entities Involved
stock
EBay
EBay acquired Etsy — Depop for $1.2 billion in cash to target a younger demographic and expand its presence in the secondhand fashion market. Its shares rose more than 7% after the announcement.
Importance 100.0 Sentiment 70.0
subs
Etsy — Depop
Etsy — Depop, a secondhand fashion marketplace popular with Gen Z, was acquired by EBay from Etsy for $1.2 billion. It is expected to retain its name, brand, platform, and culture, and benefit from EBay's scale for long-term growth.
Importance 95.0 Sentiment 60.0
stock
Etsy
Etsy sold Etsy — Depop to EBay for $1.2 billion in cash, allowing it to focus exclusively on its core marketplace. Etsy's shares soared close to 15% in after-hours trading following the news.
Importance 90.0 Sentiment 80.0
per
Jamie Iannone
Jamie Iannone, CEO of EBay, expressed confidence that Etsy — Depop's acquisition will position it for long-term growth and help EBay capture a younger demographic.
Importance 40.0 Sentiment 0.0
per
Kruti Patel Goyal
Kruti Patel Goyal, CEO of Etsy, stated that the transaction allows Etsy to focus on growing its core marketplace.
Importance 35.0 Sentiment 0.0
per
Peter Semple
Peter Semple, CEO of Etsy — Depop, expressed excitement about the acquisition by EBay, seeing it as an opportunity to accelerate Etsy — Depop's marketplace growth.
Importance 30.0 Sentiment 0.0
ERGEN INTELLIGENCE
Track this event live

Set up alerts, explore entity relationships, search across thousands of events, and build custom intelligence feeds.

Open Dashboard

About Ergen

Ergen is a news intelligence platform that converts raw news articles into structured data. It tracks events, entities, and the relationships between them, with sentiment and attention metrics derived from thousands of articles. Pages on this site are daily static snapshots from the platform's live database. For real-time tracking, search, and alerts, the full dashboard is at app.ergen.ai.