WhatsApp Develops Message Scheduling Feature
Analysis based on 6 articles · First reported Feb 21, 2026 · Last updated Feb 24, 2026
The introduction of a native message scheduling feature by Meta Platforms — WhatsApp could enhance user engagement and retention, potentially benefiting Meta Platforms' market position in the messaging sector. This development is likely to be viewed positively by investors as it addresses a long-requested user feature, improving the overall utility of the platform.
Meta Platforms — WhatsApp is currently developing and internally testing a new message scheduling feature for its platform. This functionality, spotted in the latest iOS beta version 26.7.10.72 via Apple Inc.'s TestFlight program, will allow users to compose messages in advance and set a specific date and time for automatic delivery. The feature is designed to work in both individual and group chats, offering convenience for reminders, greetings, and time-sensitive updates. Users will be able to manage, edit, or delete scheduled messages before they are sent, without notifying the recipient. This built-in option aims to replace current workarounds using Apple Inc.'s Shortcuts app or third-party automation tools, providing a more secure and seamless experience. Meta Platforms, the parent company of Meta Platforms — WhatsApp, has not yet announced an official launch date, but the feature is expected to be available to all users free of charge.
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