Wishlink Raises $17.5M Series B

Wishlink, a creator commerce platform, has successfully raised $17.5 million in its Series B funding round. The investment was led by Vertex Ventures Southeast Asia & India, with significant participation from existing investors Fundamentum and Elevation Capital. Founded in 2022 by Shaurya Gupta, Divyansh Ameta, and Mohan Yadav, Wishlink connects content creators, consumers, and e-commerce brands like Amazon (company), Walmart — Flipkart, Walmart — Myntra, Nykaa, Meesho, and Flipkart. The platform operates on existing social media networks such as Meta Platforms — Instagram and Google — YouTube, enabling creators to monetize content and brands to track sales data. Wishlink plans to use the newly raised capital to enhance its technology stack for creators, brands, and consumers, and to expand its sales and tech teams. The company reports over 40,000 monthly active creators, driving more than 6 million orders and over Rs 350 crore in monthly sales for its partners. Wishlink projects Rs 150 crore in revenues for the fiscal year ending March 2026.