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Events / Technology / India's Advanced Motion Capture Lab Unveiled
Tech tech breakthrough

India's Advanced Motion Capture Lab Unveiled

Analysis based on 6 articles · First reported Feb 25, 2026 · Last updated Feb 25, 2026

Sentiment
70
Attention
4
Articles
6
Market Impact
General
Live prominence charts, article sentiment distribution, and event development timeline available on the Ergen Dashboard
Market Impact

The launch of the A&M MoCap Lab by Annapurna Studios and Mihira Visual Labs, powered by Animatrik Film Design, signifies a major technological advancement for the Indian film industry. This development is expected to reduce outsourcing needs and elevate the quality of Indian films, potentially increasing their global competitiveness and attracting more investment into the domestic film production sector.

Film Technology
Event Summary

Filmmaker S. S. Rajamouli unveiled India's most advanced Motion Capture facility, the A&M MoCap Lab, at Annapurna Studios in India — Hyderabad. This facility is a collaboration between Phani Nagarjuna's Annapurna Studios and Shobu Yarlagadda and Prasad Devineni's Mihira Visual Labs, powered by Hollywood-based Animatrik Film Design. S. S. Rajamouli revealed that crucial sequences of his upcoming film 'Varanasi', starring Mahesh Babu and Priyanka Chopra, were shot using this cutting-edge technology. The lab aims to bridge the technological gap in Indian cinema, enabling filmmakers to produce world-class content domestically, optimize costs, and enhance creative execution. This initiative is seen as a defining moment for India's creative and technological evolution in filmmaking.

Entities Involved
per
S. S. Rajamouli
S. S. Rajamouli unveiled the A&M MoCap Lab, India's most advanced Motion Capture facility, and used it for his upcoming film Varanasi, highlighting its importance for Indian cinema.
Importance 90.0 Sentiment 70.0
priv
Annapurna Studios
Annapurna Studios partnered with Mihira Visual Labs to establish the A&M MoCap Lab, marking a significant technological advancement for the studio and Indian cinema.
Importance 90.0 Sentiment 60.0
priv
Mihira Visual Labs
Mihira Visual Labs partnered with Annapurna Studios to create the A&M MoCap Lab, aiming to build world-class production ecosystems in India.
Importance 80.0 Sentiment 60.0
priv
Animatrik Film Design
Animatrik Film Design, a Hollywood-based leader in motion capture technology, powers the A&M MoCap Lab, bringing global standards to Indian filmmaking.
Importance 80.0 Sentiment 60.0
per
Shobu Yarlagadda and Prasad Devineni
Shobu Yarlagadda and Prasad Devineni, producer and partner in Mihira Visual Labs, emphasized the importance of advanced technology ecosystems for Indian cinema's global competitiveness.
Importance 70.0 Sentiment 50.0
per
Phani Nagarjuna
Phani Nagarjuna's Annapurna Studios is a key partner in the A&M MoCap Lab, contributing to India's filmmaking infrastructure.
Importance 70.0 Sentiment 50.0
per
Brett Ineson
Brett Ineson, President and CTO of Animatrik Film Design, expressed excitement about the collaboration and its impact on Indian storytelling.
Importance 40.0 Sentiment 50.0
per
C. V. Rao
C. V. Rao, CTO of Annapurna Studios, elaborated on the technical capabilities of the A&M MoCap Lab as a powerful previsualization tool.
Importance 30.0 Sentiment 40.0
per
Mahesh Babu
Mahesh Babu stars in Varanasi, a film that utilized the new A&M MoCap Lab for crucial sequences.
Importance 30.0 Sentiment 40.0
per
Priyanka Chopra
Priyanka Chopra stars in Varanasi, a film that utilized the new A&M MoCap Lab for crucial sequences.
Importance 30.0 Sentiment 40.0
loc
India — Hyderabad
The A&M MoCap Lab is located in India — Hyderabad, making it a hub for advanced filmmaking technology in India.
Importance 20.0 Sentiment 40.0
cnt
India
Importance 0.0 Sentiment 0.0
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